The "Interests" feature is currently available to a limited number of U.S. customers via Amazon's app and mobile website, with plans for a broader rollout in the coming months. By allowing users to input prompts such as "brewing tools and gadgets for coffee lovers," the AI scans Amazon's extensive product catalog to provide tailored recommendations, enhancing the personalization of the shopping experience.

In addition to "Interests," Amazon is testing a health-focused chatbot named "Health AI." This tool is designed to suggest products, answer health-related queries, and provide common care options, aiming to assist customers in making informed health and wellness decisions. Currently in beta testing for select users, "Health AI" reflects Amazon's commitment to integrating AI across various facets of its services.

These developments are part of Amazon's broader strategy to incorporate generative AI into its platform, enhancing both customer engagement and seller support. For instance, the company has introduced AI-powered video generators and live image features to assist third-party sellers in creating dynamic content for their product listings. Additionally, "Project Amelia," an AI chatbot, offers personalized insights and business analysis to sellers, further streamlining operations and improving the overall shopping experience. ​

By integrating these AI tools, Amazon aims to provide a more intuitive and customized shopping journey, catering to individual preferences and simplifying product discovery. These initiatives not only enhance customer satisfaction but also empower sellers with advanced tools to effectively reach and engage their target audiences.​

Sources-

https://www.barrons.com/articles/amazon-ai-assistant-microsoft-40ac7780

https://www.investopedia.com/amazon-tests-interests-ai-shopping-tool-health-chatbot-update-11703479